Why Think Before You Adopt is one of my favourite marketing campaigns?
Imagine if you have a world of loyal pets that could be your forever friend, stay by your side through thick and thin, and even give their lives for you and people are still treating them carelessly and as an ordinary toy. Guess what? That possibility is real. We live in a scary world. Let me show you how it’s already happening… About three months ago, a friend of mine saved two stray puppies from a violent attack. She paid a visit to a veterinarian to treat and take good care of them until they recovered. Then she started to search for an adoptive forever home. She joined Facebook groups related to pets’ adoption in Egypt and asked the members if they’re responsible enough to adopt the two puppies. After that, she did a survey and found that most of the potential adopters are not ready anymore to be responsible for a pet. Some of them are children who just want a toy. Others ignored the whole topic when they knew that the puppies are stray and many want to save money or sell the pe...